SmilControl Digital Signage Magazine

Read interesting technical implementations, opinions, thoughts, tutorials and whatever else is on our minds when it comes to digital signage.

Multi-Zones for Digital Signage

Multi-Zones for Digital Signage
Multi-zones help maximize your digital ad spaces. Furthermore, they can be used to create interesting applications and work schedules. You can learn more about them in this article.

Digital Signage Templates - Underestimated Tools

Impress your audience with instant, amazing images and presentations using digital signage templates. In this article, you will learn the technical background of template engines, as well as what they are capable of beyond simply generating offers.

Display-Marketing – How does it work?

Display Marketing
Display marketing actually exists since the introduction of television. With the rise of the Internet, the term became widespread and is now mainly associated with banner ads. This article explains why this is no longer the case.

Digital Signage API - Gateway to the world

Digital Signage API
A modern digital signage API enables remote control, convenient data exchange with other applications and much more. In this article, you will learn what stands behind cryptic terms such as API, SOAP, REST, and more.

Buy Cheap Digital Signage?

Digitale Signage günstig
No one wants to spend more money than necessary. However, there is also much to do wrong. In this article, you'll learn what to look for in digital signage hardware and software to make it cost-effective, not cheap.

Cloud Digital Signage System

Grafic Cloud System
Despite the inflationary use of terms such as cloud or SaaS, many decision-makers are skeptical about these concepts. Whether this skepticism is well-founded or not, you will learn in this article about cloud-based digital signage systems.

Digital Signage Open Source Software

Digital Signage Open Source Software
Digital signage open source software adds more transparency and competition to our shuttered, marketing gobbledygook-dominated industry. Read here how it works.

Interactive Digital Signage

Interactive Digital Signage
Interactive technologies transform passive viewers into active users. Learn here what we define as Interactive Digital Signage and how it can benefit you.

Frontend and Backend

Frontend and Backend
We are dealing with two technical terms that IT people like to use. Since these terms appear in different environments, they add a lot to the confusion. Read the explanations here.


Most people know the term broadcasting, but what does narrowcasting mean? Learn the differences, what are the benefits, where and how to use it correctly. …

Internal Communication

Internal Communication
Projects and companies often fail because of poor internal communication. In this article, you will read what exactly this means and how it can be managed without making typical mistakes. …

Advertising Monitor Guide

advertising Monitor in Subway
Are you planning to use advertising monitors in the near future? In this guide you will get tips for the selection and location of your devices for indoor and outdoor use. …

Digital Signage Widgets

Digital Signage Widgets
Digital signage widgets are an exciting solution for implementing uncomplicated, cross-platform customer applications. Learn here how it works and try it with a practical example. …

KPIs for Digital Signage

KPI Digital Signage
What do KPIs mean and what are their advantages? Which key performance indicators can be implemented with digital signage and how do we determine them? This article answers these questions and more …

Digital Signage Marketing?

Marketing plan sign
Digital signage marketing opens up great new opportunities for your marketing. In this article, you will learn about them and how to get the most out of the digital transformation of your marketing. …

What does Digital Out Of Home or DOOH mean?

Digital Out Of Home am New York Time Square
Classic offline advertising is slowly dying out. The interest of advertising agencies in investing in huge advertising banners in the long term has been declining for years. This is because potential buyers no longer pay the necessary attention to advertising on billboards after only a short time. …

Running Texts with SMIL & Co

Time square with display and running texts

This article shows you more news ticker techniques for Digital Signage. You will see a realization in pure SVG with SMIL. We also dig out an old buddy …

HTML5 Canvas Running Text

a Canvas

An HTML5 canvas is a defined area in which you can draw. This article shows an interesting alternative for digital signage news tickers.Learn the pro's and con's …

CSS Running Texts

CSS Running Texts

Newsticker as horizontal ticker are often requested functionalities in the digital signage routine. Learn the technical basics for CSS ticker text without Javascript animations using a simple example.

Channels with SVG and Feeds

A channel image

This HowTo describes how a SmilControl reseller can create channels from RSS feed and SVG templates. You will also discover various technical basics: SVG, template engine, RSS …

Digital Signage with Linux

Digital Signage Linux Player

This article describes in detail why it still makes sense to consider Linux as an alternative. You will also learn where the problems are and who is responsible for them. At the end, there you find tips on what to look for when buying Linux hardware.

Digital Signage and Raspberry Pi?

Digital Signage mit dem Raspberry Pi

Those who look at the specifications ask the legitimate question whether digital signage is possible with the Raspberry Pi. You will find out in this article why this is not a good idea …

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