Digital Signage in a Grocery

Grocery stores are still one of the best places to think about digital signage. People come to the store to buy or try something. This is a great opportunity for owners to promote their products and appeal to their target audience. In this way, you offer significant added value to online shopping.

This article highlights the opportunities and benefits of digital signage for grocery retailers.

Digital Signage im Lebensmittelhandel

Why is digital signage suitable for food retail?

Grocery is a perfect visual area for digital signage. This offers advantages for both the customer and the retailer. The use of digital presentation media such as LCD or LED displays support the presentation of goods, improve the customer experience, create purchase incentives, attract walk-in customers and more.

1. Support for the presentation of wares

Enhance your merchandise presentations digitally to offer your customers something special. Whether it's a new product, a special sale, or simply showcasing your brand, digital merchandise displays help attract more customers and increase your sales.

Show pictures of your products or provide background information about the company and the region. Inform customers about current special offers and promotions.

2. Enhanced customer experience

Use interactive screens to help your customers find specific products. People with allergies will be happy to learn more details about food ingredients that may be intolerable. Digital signage allows grocers to improve customer interaction and provide additional information to customers. This technology helps to ensure that customers enter the store and feel comfortable.

3. Creating buying incentives

Use the screens not only to show products, but also describe and explain the preparation methods for them. This enables customers to get a more accurate picture of the products and understand them better. A sizzling steak or a tasty-looking salad, along with the recipe, presented in a video stimulate the imagination and appetite and, moreover, create incentives for cross-selling.

4. Increase foot traffic

Increasing food traffic is particularly worthwhile in places with many pedestrians. Digital sandwich boards and brightly colored screens in shop windows attract attention.

Use digital displays to share important product information with your customers, create interactive sweepstakes, and show helpful videos about your product line. Digital signage provides you with the opportunity to tell a personal story and thus generate enthusiasm for your story.

Always remember

Customers often decide in the first 250 milliseconds whether to enter a store.

5. Refinancing through sale of advertising time

If you're thinking about a digital signage system, you should also think about the possibility of selling airtime to other businesses. This can be a great way to cover the cost of your system and make a profit on top of it.

The business concept of advertising marketers is built on selling advertising airtime on their digital ad spaces. Why shouldn't you take advantage of this opportunity as well, virtually on the side?

6. Links to Smart Retail technologies

Smart Retail and Smart Store concepts simplify retail sales processes through automation. This applies to warehousing, purchasing and in-store sales. To achieve this purpose, they use modern Internet technologies such as intelligent shopping carts, video cameras and point-of-sale terminals with Big Data software.

Digital signage integrates seamlessly into these processes through suitable interfaces and API. The interfaces allow you to update the offer on the screens simultaneously with the electronic price tags.

7. Strengthen the brand

Combining the above benefits helps to strengthen your brand. One of the best ways to boost your brand is to create a positive experience for your customers.

Where can digital signage be used in food retail?

Several digital signage solutions are available specifically for grocery stores.

  • Digital advertising displays
  • In-store Marketing
  • Electronic sales labels
  • Digital totems
  • Digital Point of Sale (PoS)
  • Video Walls
  • Digital ad spaces
  • Digital sandwich boards

Advantages and disadvantages of Digital Signage in grocery trade

A cost-benefit analysis of digital signage in grocery stores shows that investing in this modern marketing tool is worthwhile.


Digital signage offers several benefits:

  • Easy correction of errors
  • Change content in real time
  • Customize content through templates
  • Eliminate printing and logistics costs
  • Automate processes through interfaces
  • Central management of multiple sites
  • Animated content increases attention


A fair analysis does not conceal any disadvantages that any use of technology entails. In this case, these would be:

  • Ongoing costs for power, cloud, and maintenance.
  • Higher installation costs
  • Training necessary
  • Technical defects need to be repaired promptly, as black screens create a bad impression.

Why SmilControl?

We offer you digital signage software that has been tried and tested for years, with a degree of freedom that is unique in this industry. You get the freedom to use individual components and all components from our construction kit to create your individual full-service solutions.

The link between the components is called SMIL. This is a free multimedia language standard. . This ensures that essential software components, such as Player and CMS, from different manufacturers cooperate with each other.

If, on the other hand, you are interested in an immediately applicable solution including hardware, specialized partners are at your disposal. Contact us, and we will be happy to direct you to our specialized partners.


Grocery is an essential part of the economy. Many companies have realized that they can offer added value to their customers by using digital signage.

Think about how much time people spend in their lives going to grocery stores. Take a moment to think about the benefits and then contact us to learn more.


Do you have further questions?

Our contact data

SmilControl GmbH
Niederaue 1a
D-30419 Hanover


☎ +49 (0) 511 - 96 499 560

Local court Hanover
HRB 221981
VAT-Id: DE 281 780 194

Authorized to represent:
Nikolaos Sagiadinos