Digital Signage Totem

What is a Digital Signage Totem?

A digital signage totem is a multimedia stand system with a display and an integrated media player. We differentiate between two types of totems. Outdoor and indoor.

Totem with Gender and Age Recognition on Airport
Digital Signage Totem with Gender and Age Recognition at the Airport

Outdoor Totem

The outdoor totem withstands different weather conditions. For example, direct sunlight, rain, and snow. Weather conditions. Therefore, the displays require special properties.

They are certified for continuous operation, tolerate large temperature tolerances and shine particularly brightly. Often, these columns have a light sensor to automatically adjust their brightness to the lighting conditions.

Outdoor totems are also built very robustly to protect them from vandalism. It goes without saying that no cables or controls exist outside.

Indoor Totem

Indoor totems usually come in a slimmer form and do not need this extreme robustness. Unless of course they are used in public areas as so-called Public Displays.

Digital signage totems can additionally include touch function.

Advantages of Digital Signage Totems

Remote Administration

Content is exchanged in a timely manner using a web-based CMS. In the event of an error, the column can be maintained and administered from the control center.

Multiple use

You can use mobile pillars for different events. Printed information becomes outdated in terms of content or no longer fits the current advertising concept. Digital totems are more economical in the long term because they have a much longer life and use.

Longer-lasting content

Posters get ugly “wrinkles” in inclement weather or can be torn down. This can't happen so easily to a totem that is designed to be secured against vandalism.

Public image

Well illuminated displays cannot be overlooked. Information, news, or advertising messages will be able to be displayed animated in perfect quality. No matter if during the day or at night. Totems look modern and create a contemporary image.

Respond flexibly to different target groups

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Schedule content playout based on time for different audiences. This can depend on the day or time of day. Spontaneous playouts also become possible. This makes spontaneous recordings possible and there is nothing standing in the way of individualized advertising.

Can be used as a self-service solution

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Save time, money and relieve your employees with an interactive stele. Guests and visitors can determine service or information easily themselves.

Applications for Digital Signage Totems

Exhibitions and Trade Shows

For trade show operators:

Give your visitors an overview and clarity. Describe which company has its trade show booth in the respective hall. Let visitors search on interactive totems or display the directions leading to you. Likewise, content can be printed out or downloaded to a cell phone via Bluetooth.

For exhibitors:

Present yourself as an innovative company. With an impressive video presentation and modern advertising you will become a crowd magnet.

Tourism

Promote in cooperation with local stores and service providers. Show interested tourists the sights right away with directions. Provide tips for things to do and “must-see” attractions.

Culture and party organizers

Interested customers can purchase and print concert tickets at an interactive terminal outside business hours. Generate more attention by enhancing events with animations and videos. You also no longer need to worry about expired events in marketing. They will disappear automatically, unlike the conventional totems.

Company premises

Access controls can be automated. Gatekeepers and security guards will be happy, and they will save costs. Protect your building and thus your property and data from theft.

Also, inform employees of work instructions and resolutions or direct visitors to find their way within the building.

Hotel Receptions

Show your guests what's going on where. Let them interactively explore the facility and its options for leisure and entertainment. Provide rating opportunities to keep your service and reputation high through regular feedback.

Airports, Train Stations and Stops

An info terminal automates check-in or baggage check-in. Display ads tailored for business customers on weekdays and ads for families on weekends. Entertain travelers with entertaining programming and show "unobtrusive" advertising.

Hospitals

Not only useful with regard to Covid-19. Control body temperature and disinfect hands automatically. Display helpful route and position descriptions in front of elevators and areas or inform visitors to put on the mask before entering. Digital signage in hospitals improves communication and reduces costs.

Authorities

With an interactive stele, visitors fill out applications for vehicle license plates, for example. Digital call systems can also be integrated. Make waiting times more pleasant with helpful tips and entertainment.

Our offer for your Digital Totem

We place great emphasis on security and remote administration when developing our digital signage software. We know from experience that on-site technician visits are one of the more costly aspects of maintaining digital signage columns.

That's why our approach is to prevent technician interventions as far as possible.

Our digital signage player runs with almost any operating system. With the SmilControl CMS, it offers valuable functions for administration.

You boot the system with one click. Installing, configuring or updating software is also no problem on totems with our launcher-player combination.

Detailed log and report functions help you monitor the “heartbeat” of your devices. You even receive an availability report at the push of a button. From this, you can determine how the totem behaved online over the past few weeks.

If there is a fault, this allows you to quickly isolate problems and save costs.

Interactive terminals ensure that only the service technician can get access to it. Even in the unlikely event of a total crash of the player software, a random user on site cannot access the UI of the operating system. Thus, he cannot cause any damage.

Want to learn more about software for digital signage totems? Contact us.

More Digital Signage Solutions

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Advertising Displays
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Trade Show Displays
Totem
Digital Signage Totem
In-Store Marketing
In-Store Marketing
Digital Bulletin Board
Digital Bulletin Board
Public Info Display
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Digital PoS
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Outdoor Screen
Outdoor Screen

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Our contact data

SmilControl GmbH
Niederaue 1a
D-30419 Hanover

Germany

☎ +49 (0) 511 - 96 499 560

Local court Hanover
HRA 221981
VAT-Id: DE 281 780 194

Authorized to represent:
Nikolaos Sagiadinos