Meta Digital Signage Totem » How to Use

Signage totems, pillars, stele, digital stands ... - The digital signage industry is very creative in giving names. In this article, learn what types of totems there are, what advantages they offer and what is their field of application. At the end, we'll show you how our products can help you run the perfect signage totem.

What means Digital Signage Totem or Stand?

A Signage Totem or digital pillar is the term we used to describe digital signage stand systems in which the display and media player form a single unit. There are two types of stelae: Outdoor and indoor stelae. Steles usually stand on edge because they attract more attention.

Totem with Gender and Age Recognition on Airport
Digital Signage Totem with Gender and Age Recognition at the Airport

Outdoor Totem

The outdoor totem withstands different weather conditions. For example, direct sunlight, rain, and snow. Weather conditions. Therefore, the displays require special properties.

They are certified for continuous operation, tolerate large temperature tolerances and shine particularly brightly. Often, these columns have a light sensor to automatically adjust their brightness to the lighting conditions.

Outdoor totems are also built very robustly to protect them from vandalism. It goes without saying that no cables or controls exist outside.

Indoor Totem

Indoor totems usually come in a slimmer form and do not need this extreme robustness. Unless of course they are used in public areas as so-called Public Displays.

Digital signage stands additionally sometimes include touch functions.

Did you know that the term stand or stele comes from the ancient Greek στήλη and was often used with inscriptions as a gravestone or boundary stone?

Which Advantages do Digital Signage Totems offer?

You can administer Signage Totems flexibly and remotely with little effort. They are certified for continuous operation, tolerate large temperature differences and shine particularly brightly. Posters on ad-pillars get ugly "wrinkles" or are torn off. This does not happen so quickly to a vandalism-proof pillar.

Remote Administration

Content is exchanged in a timely manner using a web-based CMS. In the event of an error, the column can be maintained and administered from the control center.

Multiple use

You can use mobile pillars for different events. Printed information becomes outdated in terms of content or no longer fits the current advertising concept. Digital totems are more economical in the long term because they have a much longer life and use.

Longer-lasting content

Posters get ugly “wrinkles” in inclement weather or can be torn down. This can't happen so easily to a totem that is designed to be secured against vandalism.

Public image

Well illuminated displays cannot be overlooked. Information, news, or advertising messages will be able to be displayed animated in perfect quality. No matter if during the day or at night. Totems look modern and create a contemporary image.

Respond flexibly to different target groups

Schedule content playout based on time for different audiences. This can depend on the day or time of day. Spontaneous playouts also become possible. This makes spontaneous recordings possible and there is nothing standing in the way of individualized advertising.

Can be used as a self-service solution

Save time, money and relieve your employees with an interactive stele. Guests and visitors can determine service or information easily themselves.

Where are Signage Totems used?

Digital Signage Totems are often used as so-called public displays in train stations, airports, city centers. Furthermore, they are suitable as information carriers or eye-catchers at trade fairs, company buildings as well as in hotels and hospitals.

Trade Show Operators and Exhibitors

Give your visitors an overview and clarity. Describe which company has its trade show booth in the respective hall. Let visitors search on interactive totems or display the directions leading to you. Likewise, content can be printed out or downloaded to a cell phone via Bluetooth.

Present yourself as an innovative company. With an impressive video presentation and modern advertising you will become a crowd magnet.


Promote in cooperation with local stores and service providers. Show interested tourists the sights as digital showcases right away with directions. Provide tips for things to do and “must-see” attractions.

Culture and party organizers

Interested customers can purchase and print concert tickets at an interactive terminal outside business hours. Generate more attention by enhancing events with animations and videos. With digital signage marketing you also no longer need to worry about expired events. They will disappear automatically, unlike the conventional totems.

Company premises

Access controls can be automated. Gatekeepers and security guards will be happy, and they will save costs. Protect your building and thus your property and data from theft.

Also, inform employees of work instructions and resolutions or direct visitors to find their way within the building.

Hotel Receptions

Show your guests what's going on, and where. Let them interactively explore the facility and its options for leisure and entertainment. Provide rating opportunities to keep your services and reputation high through regular feedback. Alternatively, offer a self-service check-in for the hotel to reduce wait times.

Airports, Train Stations and Stops

An info terminal automates check-in or baggage check-in. Display ads tailored for business customers on weekdays and ads for families on weekends. Entertain travelers with entertaining programming and show "unobtrusive" advertising.


Not only useful with regard to Covid-19. Control body temperature and disinfect hands automatically. Display helpful route and position descriptions in front of elevators and areas or inform visitors to put on the mask before entering. Digital signage in hospitals improves communication and reduces costs.


With an interactive stele, visitors fill out applications for vehicle license plates, for example. Digital call systems can also be integrated. Make waiting times more pleasant with helpful tips and entertainment.

Indoor Totem

Our offer for your Signage Totem and Digital Stands

We place great emphasis on security and remote administration when developing our digital signage software. We also know from experience that one of the more costly aspects of digital signage maintenance is on-site technician visits. That is why we strive to prevent on-site technician visits as much as possible.

Small Hardware Guide

As mentioned above, look for weather resistance, high brightness values and guaranteed operating times in outdoor totems. High quality outdoor steles cost significantly more than indoor totems.

The screen diagonal of a signage totem should be at least 50 inches (1.27 m), so that the content can be easily seen from a distance.

Our hardware partners offer you digital signage stands individually tailored to your application. We are happy to advise you independently on hardware issues and forward your request.

Reports and Remote Maintenance Software by Default

Our digital signage player runs with almost any operating system. With the SmilControl CMS, it offers valuable functions for the administration of your advertising monitors. The remote maintenance and reporting functionalities that are important for this solution are included as standard.

You boot the system with one click. Installing, configuring or updating software is also no problem on totems with our launcher-player combination.

Detailed log and report functions help you monitor the “heartbeat” of your devices. You even receive an availability report at the push of a button. From this, you can determine how the totem behaved online over the past few weeks.

If there is a fault, this allows you to quickly isolate problems and save costs.

Interactive terminals ensure that only the service technician can get access to it. Even in the unlikely event of a total crash of the player software, a random user on site cannot access the UI of the operating system. Thus, the person cannot cause any damage.

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Nikolaos Sagiadinos