Digital Signage

Direct from the developers - for more independence through standards.

Media players, widgets, device, assets- content management & more!

Combine different digital signage components.

SmilControl provides your Digital Signage Software

Why standards-based digital signage software is elementary for your business.

What is Digital Signage?

Digital signage describes the digitization of the billboard and sign industry. Digital advertising media, such as screens or projectors, take the place of printed materials. The purposes of digital signage are mainly in the field of advertising, information, sales and entertainment.

Although some claim to have invented the term digital signage as early as the 1970s, the term did not become widespread until the early 1990s. The analog CRT screens of the time became less expensive due to the PC revolution.

It therefore began to be financially worthwhile to use them in more and more fields of application outside of classic television or as computer monitors. This trend continued with the triumph of digital screens in the mid-2000s.

As usual with young technologies, there were and are a number of synonyms such as: electronic signage, Digital Out Of Home (Dooh), digital advertising network (D.A.N.) Point of Sale (PoS) systems and others. Interactive kiosk systems information and self-service terminals now also count as digital signage.

Meanwhile, not only the term digital signage has consolidated; nowadays thousands of devices are efficiently managed centrally in huge networks.

What are the Advantages of Digital Signage?

The four most obvious reasons are:
  1. You change content on a monitor in real time at the touch of a button. Logistics for printing or posting are eliminated.
  2. Your advertising space is better utilized because one monitor displays several "posters" in a row.
  3. Different media formats such as animations and movies can be displayed.
  4. Touch displays enable interactions, feedback and self-service.
But that's just the Tip of the Iceberg.

Networking and Automation

Digital signage offers two other, in our view, much more significant added values. Namely, networking and automation.

We are in the age of digital transformation.

Networked digital signage solutions can be excellently integrated into almost any digitization concept. Assuming they offer well-thought-out interfaces. The end result is your holistic individual solution for advertising, control, communication and evaluation.

For this to work reasonably, various components and interfaces must work together. This in turn requires standards and a high degree of openness.

At SmilControl, we are committed to doing just that. We rely on openly documented patent-free industry standards. You don't need vows of silence for our software and interfaces.

Scalable digital signage with SmilControl: How does it work?

If you want to offer your own digital signage products or services, you are usually faced with the following choice:

Alternative 1: You Develop Everything from Scratch by Yourself

You conceptualize and program or commission your software such as CMS, players, and authoring tools. Meanwhile, you test different devices, smart TVs, and monitors for your digital signage players. In addition, you will build your server structures and develop content and content strategies for your customers. Furthermore, you will take care of sales, marketing, staff, training, support and much more.

In short: You're reinventing the wheel!


Alternative 2: You Hire a Digital Signage Full-Service Provider

. While you save on development effort, choosing this solution has some concrete disadvantages:

In short again: You get into a vendor lock-in!
This means your digital signage business model becomes dependent on one vendor!

The Silver Bullet ⇾ SmilControl

We show you the best of both worlds!
Use our standardized signage components and get started right away. Because our software is designed for cooperation! Solutions are possible that no other digital signage provider on the market offers.

So, you focus on your core competencies, and we flexibly deliver the particular software technology, that at the moment you need: As long as you need it!

You operate your own digital signage products with our software with the highest flexibility with the desired components.


You use our software solutions on a license basis. We can offer you a tailor-made product that caters to your needs. Due to consistent use of SMIL there are no vendor-locks.


We take care of all our clients individually. We will take care of your needs and help solve your problems like they’re our own. We will make sure that there is individual support available for you and assign you a personal contact to get in touch with whenever you need us.

With our experience in the digital signage market, we are ready to support you on the best selection of hardware and infrastructure.


Our products are flexible and constantly adapting to new and better technology to make sure that our clients get the most out of their digital signage experience.

If the standard solution is not completely sufficient, we will get together with you to modify and adapt it to suit your needs better. We can develop it especially as a solution to your campaign, too.


Scalability is a key factor in our software development concepts. Our service-oriented Architecture will allow you to use all your services together in different ways and combinations. According to your personal requirements.

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Our contact data

SmilControl GmbH
Niederaue 1a
D-30419 Hanover


☎ +49 (0) 511 - 96 499 560

Local court Hanover
HRA 221981
VAT-Id: DE 281 780 194

Authorized to represent:
Nikolaos Sagiadinos