Digital Signage
Direct from the developers!
Independence through standards.
Standard compatible Applications for Digital Signage
Why standards-based Digital Signage is important for your Business.
What is Digital Signage?
Digital signage describes the digital transformation of the billboard and sign industry. In this case, digital screens or projectors replace printed materials. The uses of digital signage are mainly in the field of advertising, information, sales, and entertainment.
History
Although some claim to have invented the term digital signage as early as the 1970s, the term did not become widespread until the early 1990s. The analog CRT screens of the time became less expensive due to the PC revolution.
It therefore began to be financially worthwhile to use them in more and more fields of application outside classic television or as computer monitors. This trend continued with the triumph of digital screens in the mid-2000s.
As usual with young technologies, there were and are several synonyms such as electronic signage, DooH (Digital Out Of Home), digital advertising network (D.A.N.) Point of Sale (PoS) systems and others. Interactive kiosk systems information and self-service terminals now also count as digital signage.
Meanwhile, not only the term digital signage has consolidated; nowadays thousands of devices are efficiently managed centrally in gigantic networks.
What are the Advantages of Digital Signage?
The four most obvious reasons are:
- You change content on a monitor in real time at the touch of a button. Logistics for printing or posting are eliminated.
- Your advertising space is better utilized because one monitor displays several “posters” in a row.
- Different media formats such as animations and movies can be displayed.
- Touch displays enable interactions, feedback, and self-service.
But that's just the Tip of the Iceberg.
Networking and Automation
Digital signage offers two other, in our view, much more significant added values. Namely, networking and automation.
We are in the age of digital transformation.
Networked digital signage solutions can be excellently integrated into almost any digitization concept. Assuming they offer well-thought-out interfaces. The result is your holistic individual solution for advertising, control, communication, and evaluation.
For this to work reasonably, various components and interfaces must work together. This in turn requires standards and a high degree of openness.
At SmilControl, we are committed to doing just that. We rely on openly documented patent-free industry standards. You don't need vows of silence for our products.
Digital Signage with SmilControl: How does it work?
If you want to offer your individual digital signage products or services, you are usually faced with the following choice:
The Silver Bullet ⇾ SmilControl
We show you the best of both worlds!
Use our standardized signage components and get started right away. Because we design our software for cooperation! Solutions are possible that no other digital signage provider on the market offers.
So, you focus on your core competencies, and we flexibly deliver the particular technology you need.
With our products, you operate your individual digital signage projects with the highest flexibility with the desired components.