Digital Signage with SmilControl: How does it work?

If you want to offer your individual digital signage products or services, you are usually faced with the following choice:

Alternative 1: Develop Everything from Scratch

You develop or commission your software such as CMS, SMIL-Player, and other. Meanwhile, you test different devices, smart TVs, and monitors. In addition, you will build your server structures and develop content and content strategies for your customers. Furthermore, you will take care of sales, marketing, staff, training, support and much more.

You're reinventing the wheel!

  • Until your digital signage solution is ready, it takes a lot of time
  • High investment to create your own technologies and generate domain-specific experience
  • Developing, teaching and maintaining high-maintenance software involves unpredictable risks, responsibilities, and costs

Alternative 2: Find a Full-Service Provider

While you save on development effort, but your business model becomes dependent on one vendor

You get into a vendor lock-in!

  • You have to take what you're offered.
  • Implementing your specific features will be costly, if at all possible.
  • Combine products from different vendors (content management system, authoring tools, players, etc.), fails lacking compatibility.
  • Own technologies, such as a queue management or customer stopper systems to use, depends on the flexibility of the provider.
    As a rule, it will be difficult.

The Silver Bullet ⇾ SmilControl

We show you the best of both worlds!
Use our standardized signage components and get started right away. Because we design our software for cooperation! Solutions are possible that no other provider on the market offers.

So, you focus on your core competencies, and we flexibly deliver the particular technology you need.

With our products, you operate your individual projects with the highest flexibility with the desired components.


You use our products on a license basis. Together with you, we develop a personal offer, tailored to the scope and your individual requirements.

Due to consistent use of SMIL, there are no vendor-locks.


We take care of all our clients individually. We will make sure that there is individual support available for you and assign you a personal contact to get in touch with whenever you require us.

With our experience in the market, we are ready to support you on the best selection of hardware and infrastructure.


Our focus is on the continuous development of our products, so you can get the best possible value from your digital campaign.

With your request, we will flexibly develop your special solutions, if the standard solution is not sufficient.


Scalability is a key factor in our development concepts. Our service-oriented architecture allows you to use all your services together in different ways and combinations. According to your personal requirements.


Do you have further questions?

Our contact data

SmilControl GmbH
Niederaue 1a
D-30419 Hanover


☎ +49 (0) 511 - 96 499 560

Local court Hanover
HRB 221981
VAT-Id: DE 281 780 194

Authorized to represent:
Nikolaos Sagiadinos