The goal of any trade show booth is to attract visitors through eye-catching presentations. The aim is to position oneself as an innovation leader.
What are Trade Show Displays?
Digital trade show displays describe screens with a focus on trade fairs, roadshows, and exhibitions. These include indoor digital signage totems, projectors, video walls, so-called customer stoppers, advertising pillars, or large information terminals of the trade fair operator.
Trade show displays look chic and offer brilliant, high-luminosity images. Eye-catching and sophisticated design is paramount. Transparent bendable OLED displays or projectors skillfully showcase your trade show booth.
At the same time, trade show displays have greater robustness and luminosity. Their content reads well even in daylight and the devices are used multiple times.
Which Advantages have Trade Show Displays?
Trade show displays are more sustainable because they can be used multiple times and for different themes. Exhibitors demonstrate their products in a virtual environment. Self-service functions offer interactive maps, route guidance systems or ticket sales and thus reduce the workload of service personnel.
Trade Show Games
Whether it's a simple wheel of fortune, memory or darts, or an event game customized to your product. Leave a lasting impression by entertaining and informing your guests at the same time. Make sure your product and booth stand out and have other things to offer besides presentation.
Expand your info terminal to a kiosk system with self-service functions. This will relieve your staff and free them up for more important things.
Demonstrate Products Virtually
Take all the products and services you want to sell to your booth. Digitally, of course! This way, your sales department presents flexible at any time and without any waiting time.
You waste many sales potential if your visitors have to wait until the presentation tools are available or VR glasses are free.
With a transparent touch screen or a projector, objects can be combined with a virtual and interactive information layer. Either as a signpost or as a flexible exchangeable control element. For example, elevator floors, exhibition hall signs, etc. This increases visitor satisfaction and the image of the trade fair location.
Posters and billboards are bulky and used only once. Digital trade show displays are the solution. They are energy-efficient, can be used multiple times and are very durable thanks to their robust construction. The high flexibility therefore offers an enormous advantage in terms of sustainability.
Who can use Trade Show Displays?
Trade show screens are suitable for companies that present at trade shows and events. Potential customers are therefore, in addition to exhibitors, equipment rental companies, event organizers and, of course, the trade show operators themselves.
Display Rental Companies
Benefit from the flexibility of your “billboards”. Screens adapt to any corporate design and theme. Durable fail-safe equipment – for example, transportable video screens – guarantee continuous revenue and satisfaction for your tenants and ensure a good first impression.
As an event organizer, you also benefit from the advantages of a digital signage solution. Adapt the content of your displays flexibly to the respective event. Let all spectators participate in what is happening on stage through large LED screens.
Visitors are interested in current and upcoming promotions. Place displays at key points. In the foyer, parking garage and restrooms. 24-hour ticket sales via info terminal with payment and immediate printing by an integrated ticket printer? Why not?
Help your visitors and exhibitors find each other and offer solutions. Place totems and info terminals at hall entrances, elevators, or escalators.
There, visitors can orient themselves independently and find their destinations in no time at all. Give your guests the opportunity to download overview maps via Bluetooth, NFC or QR code.
Welcome the audience with a digital customer stopper. Build dynamic playlists that provide interested eyes with new information every second. Forget bulky one-time-only posters or billboards with their high costs.
We offer you the necessary software to run monitors for your trade show. You can get the displays from our hardware partners. We are happy to advise you on this.
Of course, the choice of displays for trade shows depends heavily on the specific application. Multitouch video wall, projector, transparent display, holographic projections or the classic totem come into question as candidates. As a media player, a PC or so-called small computer with Android comes into question, which can also be integrated into the screen. We call this class of device a signboard or All-in-one.
Since most trade shows tend to be held indoors, there is usually no need for special protection against vandalism and weather conditions.
When choosing your trade show screens, pay attention on two points:
High brightness values
Suitable for permanent operation
After all, you want your content to stand out in the brightly illuminated exhibition halls. Proof of suitability for continuous operation is available in two categories: 18/7 or 24/7. For trade shows, the 18-hour variant is often sufficient.
Media Player Software
No matter what you require. With the Garlic Player you are always on the safe side. The player is platform-independent and runs on Android, Windows, Linux, and macOS. You can use it for playing presentations as well as with interactive applications.
Our player software can be "fueled" with content via the network or manually via a data carrier. Network can of course mean both the internet and the intranet of your trade show stand.
Device- and Content-Management-Software
Regardless of whether your devices at the show have Internet or not. The SmilControl CMS also supports you in the case of a manual content update via USB stick, among other things. Arrange the content in a playlist on the CMS and then download it comfortably to your data carrier.
More Digital Signage Solutions
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