Digital PoS » 9 Reasons Why You Should Think About it

Digital PoS are usually used in areas with payments. Read here in detail about the definitions, advantages, and specific areas of application. At the end you will find tips and what role our software plays in this topic.

What is a Digital PoS?

A digital PoS refers to a digitized point of sale. The term is an abbreviation for “point of sale” or “point of service”.

The terms cannot be clearly distinguished from each other. “Point of sale” refers to the point of sale. “Point of Service” describes more the complete sales process from order to invoice. We typically abbreviate both with PoS and use the term as a synonym.

The typical PoS includes, for example, the classic cash register in retail. But also the waiters or waitresses in the restaurant or the salesperson are part of it.

Digitization of the PoS includes, for example, tablets for sales, networked as well as fully automated checkout or ordering systems.

Girl with mask use PoS in supermarket
PoS cash register with integrated scale in the Supermarket

Which Advantages have a Digital PoS?

The most important advantage of digital PoS systems is their seamless integration into a digital sales workflow. Interfaces to ERP and accounting allow the complete sales process, from order to invoice, to be transparently recorded, monitored and controlled. Spontaneous offers or price changes are synchronized promptly and can be implemented immediately.

1. Multiple Payment Process

Contactless payment via smartphone or credit card prevents the wrong change from being given out and makes theft a thing of the past. Digital signage offers the ideal solution here. The payment goes directly into the accounting system. You can display your sales at any time at the touch of a button. So digital payment systems not only offer the opportunity to minimize errors, but also to accelerate the payment process and keep track of everything.

Accepting increasingly popular payment methods, such as mobile wallets and Google Wallet, online payments, and contactless, NFC payments, is becoming increasingly convenient.

2. Connectivity via Interfaces

Interfaces make it possible to integrate different ecommerce applications like stores, ERP, inventory tracking and more. This means, for example: Availability and prices no longer need to be obtained through lengthy inquiries. An interface to merchandise management provides this important data in seconds at the push of a button.

You will get exact real-time data. A tracking system records a successful sale promptly and processed quickly with reduced waiting times. Other software reminds you to reorder food when it's unavailable or when it's not available. More Connectivity leads direct to the next topic.

3. Automatism

This is a great way to run your business more efficiently. You can automate tasks like employee scheduling and inventory management. If you like, you can set up your system to let you know when there is a shortage of something or when someone is about to go to work overtime. This makes it easier to keep track of stock levels and prevents problems like stock outs, too much dead stock, or too much overtime.

4. Timely Update of Sales Material

Mobile tablets with Internet access are replacing thick product catalogs. Salespeople no longer laboriously search through thick tomes, but instead display the product on a slim tablet. Product updates are available immediately. As a result, the sales department works more efficiently and successfully with the digital solution and thus has an enormous advantage over the competition.

5. Customer Feedback

Feedback provides valuable insights into what customers like or dislike about a product or service. Companies can now use software to gather feedback immediately and of course also from various sources such as social media, email, chatbots, and surveys. This makes it easier and quicker to collect customer feedback, which can then be analyzed and acted upon in real-time.

Improve Customer Experience Pays Out

A Talkdesk survey found that 60% of consumers said their customer service expectations are higher now than they were before the COVID-19 pandemic. An ACA study (PDF) find also out: Over half of Americans are willing to pay more for good customer service in 2021.

6. Virtual Product Demonstration

Salespeople present their products virtually on the digital display. The car in a different color? Configure the new kitchen directly from the furniture store? No problem! The different goods no longer necessarily all need to be right there in the store. Your customers get incentives to buy right on the screen because they not only see how the products look, but also how they are used and how they work.

7. More Personal Level

This can be achieved by using POS data to target campaigns with personalized messaging and promotions. The global personalization software market is expected to exceed $1.7 billion by the end of 2025, growing from $620.57 million in 2020.

POS systems help with personalization efforts by the ability to add marketing apps and features. These tools may include email, social media, SMS, and other channels. Well-designed POS systems use customer shopping history to offer personalized sales, discounts, or other marketing communication beyond just adding their name to an email.

8. Self-Service Checkouts

So-called self-scanning or self-checkout in retail reduces labor costs and frees up space. Two self-service checkouts typically replace one conventional cash register. Self-service checkouts combined with conventional checkouts result in shorter queues as the checkout area works faster.

9. More effective Workflow & Time Saving

Digitally mapped sales processes save time, minimize communication errors and improve controlling. The captured order automatically finds its way to the next processing station. The Communication with the customer improves significantly.

Choosing a cloud-based POS that works with your other business software saves you time. You purchase and receive inventory in your POS and sync your sales data directly with your accounting software.

How to use Digital PoS?

The primary use for digital PoS is payments and invoicing. Interfaces and data synchronization expand the application possibilities for sales and marketing. As a rule, you will find digital PoS in car dealerships and furniture stores, in retail and in gastronomic businesses.

Use Case 1: Furnishing Stores

Show your customers how their new bedroom or bathroom will look like. The virtual presentation makes it easier for the customer to imagine the new purchase. Interactive info terminals relieve your service staff, who can then take care of the customer more intensively. Digital signage at the PoS enhances your image and improves customer service.

Use Case 2: Car Showrooms

Optimize your sales. Customers inform themselves at the interactive electronic displays located next to the vehicle in question. If they are interested, they will also request a salesperson via this device. The salesperson uses a tablet to create further incentives to buy by configuring and explaining their new vehicle together with the customer. Customers feel more involved. Digital signage thus offers various solutions and optimizes sales in car dealerships.

Use Case 3: Supermarkets and Drug Stores

Self-service checkouts save on labor costs and speed up shopping. Checkout staff work more accurately and efficiently when they scan products using a barcode and the payment process is digitized. Retailers in particular can benefit from the symbiosis between digital signage and in so-called smart retail technologies.

Use Case 4: Restaurants and Catering

Your employees record the requests of your guests with an electronic ordering device. Or the guest orders directly with the digital menu board. The order automatically reaches the kitchen and the cash register at the same time. The waitress can print out the receipt directly at the table.

There is more time for the guests. Calculation errors no longer occur. The kitchen understands the order and no longer needs to decipher handwritten hieroglyphics. The guest is happy that he receives his order faster and there are fewer misunderstandings.

The manager, on the other hand, gets an overview of current orders, sales, and his food inventory at the touch of a button. He can plan his purchases in groceries more efficiently and thus optimize his use of materials.

Have a look at the article digital signage in restaurants for more details and examples of practical use.

Our offer for your Digital PoS

Software plays a significant role for digital PoS. We consider interfaces and interoperability to be the be-all and end-all of a professional solution.

Short Hardware Guide

For talking to customers and taking orders, touch-enabled handheld tablets and so-called signboards are suitable all-in-one devices.

Pay attention to the selection of your PoS screens, absolutely to the suitability for continuous operation. Evidence to this comes in two categories, therefor: 18/7 or 24/7. Depending on your opening hours, probably suffice the 18 hours variant. For mobile handheld devices, on the other hand, stable network connections and long battery life are important.

We work with numerous hardware partners and can therefore give you neutral advice.

Cooperative Software

We put great emphasis on the ability to cooperate when designing our media players and management software.

Every company has individual structures and processes, especially in the PoS area. Our digital signage software are all uncompromisingly based on the open industry standard SMIL. This openness and transparency greatly simplify the collaboration of different systems.

All our digital signage software based on the open industry standard SMIL without any compromises. This openness and transparency greatly simplify the collaboration of different components.

We can therefore implement your individual wishes in a cost-effective and uncomplicated way. For example, the data exchange with your CMS, CRM or ERP.

Do you want to publish freshly designed product catalogs or offers simultaneously on your digital advertising displays? Do you want to update your digital advertising displays and sales with new product data?

All this is possible! We are undoubtedly the right people for “complicated” things. With us, there has never been an according to the book!

You save money, time, and nerves. In addition, you invest in a future-proof system, which they can expand and adapt at any time.

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