Digital Signage Solutions

How do Digital Signage Solutions perform?
What can you expect?
And what does it look like?

Advantages and examples from practice.

The Mantra

You probably read this often: With digital signage, you can reach your target audience in a timely manner, look modern, and save money. Unfortunately, that only contains half the truth: the road holds some stumbling blocks for those assembling digital signage solutions on their own.

Researching software, hardware, or cost quickly becomes confusing, complex and time-consuming. Google throws up a flood of terms. Unfortunately, you read company-blind specifications about the advertised hardware, frequently.

What is this about?

Innovation or no innovation! At the end of the day, your digital signage solution serves a purpose. That's why you'll find several concrete solutions in this section. For each, you'll learn about the explanations, benefits, and industry-standard use cases.

What exactly means a Digital Signage Solutions?

Digital signage solutions generally stand for typical use cases. Each concrete solution focuses on different functionalities. Such as: Remote maintenance, reports, weather resistance, vandalism protection, interactivity, mobility, size, resolution, and others. Each use case contains its specific mix of functionalities.

What are the Advantages of Digital Signage Solutions?

Digital signage solutions simplify the communication of advertising and information. Through Digital Signage Software, you design your presentations within minutes and bring them to your target audience on screens. You draw attention to promotions, increase your sales, or entertain waiting people. In addition, you save money because there is no need to print and distribute more posters or billboards.

Digital Signage Solutions in Practice?

The term digital signage essentially describes displays with information. This abstract and imprecise definition makes it difficult to grasp the complexity of a practical implementation. There are dozens of possibilities for use. Whether as digital advertising displays, information terminals, wayfinding signs, marketing support or price tags. The market offers a giant selection of hardware, software, and displays to play out digital advertising or information.

Each solution listed therefore lists several specific benefits. This will help you determine whether a deployment of each digital signage solution is right for you. By describing some of these deployment scenarios, you will get a first impression of the technologies in practical use. At the end, of course, you will also learn how our products will support you.

What are the Pitfalls of Digital Signage Solutions?

It's important to set concrete goals. Unfortunately, digital screens often degenerate into an end in themselves in everyday life. After all, you don't want to “sleep through trends”. As a result, the technology takes center stage or its maintenance is neglected. Horrible menu navigation or garish content with excessive volume in the wrong areas drive customers away instead of motivating them to buy.

What requires a Digital Signage Solution?

A digital signage solution consists of several coordinated software components and, of course, hardware. Digital signage players connected to the screens or integrated. In larger installations, they receive their data from the network from a so-called digital signage CMS. The flexibility of digital signage solutions stands and falls with the software used.


Do you have further questions?

Our contact data

SmilControl GmbH
Niederaue 1a
D-30419 Hanover


☎ +49 (0) 511 - 96 499 560

Local court Hanover
HRB 221981
VAT-Id: DE 281 780 194

Authorized to represent:
Nikolaos Sagiadinos