Digital Signs

After the general explanations about digital signage, you will discover here which advantages and usage possibilities exist. At the end, you will read how our software helps you to realize this solution.

What does Digital Sign mean?

Digital signs refer to the replacement of conventional signs with screen technologies. The more global term "digital signage" is also used in many non-English languages to name an entire industry.

These solutions basically consist of three components: Display hardware, software, and content. The programmed software ensures that various media contents are visible on their screens.

Digital Sign on Airport
A Digital Sign on an Airport

In this article, as mentioned at the beginning, we will limit ourselves to the replacement of classic signage with modern software solutions. Digital signage is the perfect solution for conventional traffic signs, door signs, personal signs, price signs and any other type of room signage (PoS in retail).

What Advantages do Digital Signs offer?

Digital signs increase flexibility for changes. Content on a screen can be replaced faster and cheaper than traditional signs. Response times and costs for traffic and price signs or room assignments will drastically be reduced.

More efficient campaign space

Digital signage has various possible use-cases. For example, various contents can be displayed at the PoS and even movies can be played. A conventional sign, on the other hand, contains only static content, which is why digital signage offers an advantage over conventional signage, especially in retail.

Timely Adjustments

Any form of changes, be it prices, room assignments or appointments can be realized quickly. No one has to print slips of paper anymore to take them down and hang them up. Network-enabled signs allow individualized content at the touch of a button. This means fewer errors, more correction options and lower personnel costs.

Sustainability without Printing Costs

Signage no longer needs to be printed, produced and distributed. This makes the Digital Signage Player the perfect solution and also has a positive impact on the environment.

Back Channel through interaction

The digitization of signage creates additional potential applications in the form of interactivity. Users can confirm rooms as occupied and release them again. The on-screen shared content increases flexibility and organization in your company.


Connect your price tags with your enterprise resource planning. Or the room allocation plan with Google Appointment Calendar or Exchange. Automated content saves you time, hassle, and money.

Which possible applications are there for Digital Signs?

You can use digital signs wherever there is a need for signage. In hotels, at conferences as door signs or wayfinding systems, in restaurants, in traffic planning, as perimeter advertising in sports stadiums or as price signs.

Hotels, Offices, Conferences, and meetings

Digital door signs attached to rooms make your employees' day-to-day work much easier.

Because you, your employees and your guests are always up-to-date by using dynamic room signage.

Even ecologically sustainable because little power consuming visit signs, with e-paper are cost-effective possible. Interfaces to your software also help you avoid unnecessary vacancies.

Traffic planning

The digitization of digital road signs or so-called variable message signs, increases safety. Traffic can be influenced in a partially automated manner in real time. This helps to avoid traffic jams and accidents.

Digital signage not only curbs speed early, but also indicates detours and warns of wrong-way drivers.

As mobile traffic signs, they notify drivers of roadwork or lane changes.


Show visitors at trade shows, events, hospitals, retirement homes or in museums where to go. Well-designed wayfinding systems help your visitors reach their destinations easily and quickly. Digital signage enables promptly adaptable signs to flexibly point out changing exhibitions or exhibits.

Price tags for Supermarkets, Drugstores, and Retail

Digitize your price tags. Use the resulting synergies to combine the content with their merchandise management and POS system. Offers are planned, published and invoiced to the second. The software relieves your staff of tedious work, which is why they take care of more important things more intensively. For example, dealing with the customer.

Sports Stadiums

Inform the audience about more than just the score via a digitized scoreboard. Boost sales, with content or useful information which stimulate spontaneous purchases.
Help avoid waiting times with traffic reports. Your visitors will appreciate it and recommend it to others.

Perimeter Advertising
Perimeter Advertising in Stadium

Our offer for Digital signs

To implement your individual digital sign solution, you need two types of software in addition to the hardware. You will find the necessary software with us, but we will also be ready to advise you on the hardware.

Little Hardware Guide

For signs, perimeter, and public displays advertising, we recommend weatherproof and high-brightness outdoor screens. For door signs at conferences, DIN A4 sized All-in-One-devices come into question. They should support touch, so that your guests or guests on site can interact with the system. You can purchase ready-to-use media player from our hardware partners or choose your own.

Media Player Software

The player displays your content on the screen. Our media player software supports Windows, Android, Linux, and macOS. If your digital signage hardware offers special sensors, we will customize our player software in a straightforward and cost-efficient way.

Our software is able to transform almost any Android from version 7 to a secure and remotely maintainable digital signage player. By the way, our process also works on non-rooted devices. This increases the security even more.

Device and Content Management

For certain use cases like temporary digital road signs for construction sites, accidents, or traffic jams, it makes sense to transfer content via USB. Usually, for most other use cases, you will rather want to use a remotely maintainable software.

With our SmilControl-CMS, you organize your playlist content and administer your screens centrally.

Integration of Third-Party Software

Do you use special software? Our solutions build on the open industry standard SMIL. You simply connect their software to ours. Our concept bases on cooperation and transparency. That means, free open documentation and collaboration without nagging non-disclosure agreements!

We also take on programming jobs for your individual special solutions. Benefit from our many years of expertise as specialized software developers for your digital signs.

More Digital Signage Solutions


Do you have further questions?

Our contact data

SmilControl GmbH
Niederaue 1a
D-30419 Hanover


☎ +49 (0) 511 - 96 499 560

Local court Hanover
HRB 221981
VAT-Id: DE 281 780 194

Authorized to represent:
Nikolaos Sagiadinos