Digital Signage Knowledge

In this article, you will read quite everything you need to know about digital information boards. You will learn about Advantages, Disadvantages, and some of the concerns people can have.

The customer is always right – while it sounds trite, the phrase applies more than ever nowadays. In an increasingly dominant online world, customers expect quick and easy access to information. Find out how self-service can help improve customer service.

Advertising is omnipresent and there are hardly any places where you can escape it. On the way to work on the radio, on your cell phone while shopping online, and even on the refrigerator in your apartment – thanks to personalized advertising, the boundary between private and public life is disappearing.

Digital is in – and not just in the field of marketing. Outdoor advertising has also long since caught up with the digital trend. Read what digital outdoor advertising is and how you can use it for your business.

Outdoor advertising exists since people started trading. Even thousands of years ago, Egyptian merchants used stone tablets to advertise on street corners. This article mainly discusses the modern use of classic outdoor advertising, also called “out-of-home-advertising”, its possible uses, costs, and its advantages and disadvantages.

Display marketing actually exists since the introduction of television. With the rise of the Internet, the term became widespread and is now mainly associated with banner ads. This article explains why this is no longer the case.

In the past, we were frequently asked if there was a difference between SMIL and HTML and whether HTML could also be used for digital signage. In this article, you will learn why the question is wrong in itself, and how both technologies can be used perfectly when used correctly in our business.

Interactive technologies transform passive viewers into active users. Learn here what we define as Interactive Digital Signage and how it can benefit you.

Most people know the term broadcasting, but what does narrowcasting mean? Learn the differences, what are the benefits, where and how to use it correctly. …

Retail space zoning in store layouts is an important tool for improving the efficiency of sales processes. For the zones to be effective, assortment groups must be clearly defined. Nothing is left to chance!

Projects and companies often fail because of poor internal communication. In this article, you will read what exactly this means and how it can be managed without making typical mistakes. …

Digital signage marketing opens up great new opportunities for your marketing. In this article, you will learn about them and how to get the most out of the digital transformation of your marketing. …

Classic offline advertising is slowly dying out. The interest of advertising agencies in investing in huge advertising banners in the long term has been declining for years. This is because potential buyers no longer pay the necessary attention to advertising on billboards after only a short time. …