9 Hotel Digital Signage Ideas & Advantages you better know

1. Digital Way Finding System

Large hotel complexes quickly feel like a maze to guests due to the multitude of nearly identical hallways, rooms, and areas. This makes it all the more important to offer customers a tool for navigating the hotel grounds. A digital display solution offers good opportunities to inform guests about their location within the hotel infrastructure. At the same time, it provides an overview of other essential locations. On the digital display panels or information terminals, a map showing the current location can be very helpful.

Hubs, lobby areas or places in front of elevators are excellent places to set up the map. Thanks to an interactive map, guests can immediately see where they are in the building and how to get to their destination. As with Google Maps, you can enter starting coordinates in this map and the system shows the shortest route to the destination. In addition, the maps include other useful information such as opening hours of restaurants and significant information on everything from how to use the hotel to scheduled events.

2. Inform about Events, Expos, and Trade Shows

Business people often book hotels due to a trade show, expo or other event. Seize the opportunity and provide flexible information about news, seminars, workshops, events, or transport connections. Hospitality interactive displays even offer the possibility to conveniently book tickets at this point.

3. Visitor Greeting

Hotel operators use a variety of ways to attract guests and convince them of the high standard of service. This includes the use of innovative display solutions such as a digital visitor greeting. An interactive totem as digital signage for the lobby at the reception, with the right lobby information display software, becomes a crowd puller and sets your hotel above the competition.

The way customers are welcomed speaks highly of the hotel's style and reputation. Because, as is so regularly the case, first impressions matter. This is precisely where a digital info point and lobby TV display software come in. Welcome all guests with a digital welcome board for the reception area in their language once they're entering the lobby.

4. Self-Service Check-in

Using digital signage also makes the hotel staff's job easier. Speed up check-in with digital screens placed in the lobby area that display all the information needed. Interactive self-service terminals are especially useful at busy times. Guests don't have to wait for their questions about to be answered by hotel staff. The staff, thus relieved, can attend to their guests all the more intensively.

5. Digital display solution in the fitness area

With the operation of fitness areas and sports facilities, many hotels are expanding their services. This offers sports opportunities to their guests and increases the attractiveness of the hotel. Modern hotels usually use digital audiovisual equipment and display monitors in their fitness rooms. Digital multimedia systems in the fitness area are just as important as high-quality equipment and a broad range of courses. Here, digital signage display monitors are used as both entertainment and information media.

Entertain or inform their guests through the screens about course times, sports offers, current news, or sports events. For the treadmill, stepper or trim bike, this provides a welcome change. Place other hotel services such as SPA or massage offers discreetly in this area. Digital screens can also be used as a platform for so-called DOOH advertising (Digital-Out-Of-Home).

Display suitable advertising offers from third-party companies such as from the sports and wellness sector or advertise products from cooperation companies. Thus, advertising from the Out-Of-Home segment generates additional revenue streams for the hotel and reduces operating costs for the fitness club and sports facilities.

6. Elevator information

Large hotels with multiple floors often have multiple elevators that hotel guests use frequently. An elevator is perfect for placing a elevator signage display. Here you frequently find digital info displays that show advertising content or important information around operations within the hotel. Typically, this includes content such as opening hours for bars, restaurants, nightclubs or other notices about upcoming events.

7. Digital Room Signage

Hotel room signage is not only used for entertainment and leisure purposes, but also can provide for meetings, conferences, or celebrations. This offer is gladly accepted by local companies and private individuals. In this context, digital room signage plays a significant role in the hotel environment.

Digital door signs for meeting rooms or hotel rooms are cost-effective, environmentally friendly and offer a high degree of flexibility. That's because digital door signs don't have to be replaced like paper signs when an event ends. In addition, digital signage for meeting rooms can be centrally managed and always display the current status of the room occupancy.

This means hotel staff are always up-to-date on room bookings. Depending on the system version, even reservations of conference rooms by guests can be made online. An extended functionality, doorplates offered by for the hotel room, in which hotel guests can use digital doorplates to tell the service staff when they would like the room to be cleaned. Digital room signage is a real door opener.

8. Lobby-TV

The reception and lobby are crucial during the guest's stay at the hotel. The visitor often spends time in the lobby, waiting for friends, visiting a restaurant, bar, or reception. Digital bulletin boards or information terminals placed in the lobby represent the focal point of the hotel. This is where hotel guests get information or relax. Used as lobby TV, digital screens perform well.

Possible applications in the lobby area:

• Attractive and soothing video content
• Placement of advertisements
• News, weather forecasts, and flight schedules
• Location-based visual effects and videos

Display information about the weather, stock exchange prices and regional news on all screens according to a set schedule. The display of flight schedules in well-known international hotels, especially with proximity to the airport, goes without saying. As a result, the guest does not feel snatched away from everyday life or annoyed by advertising, but feels additional comfort.

9. Bar-TV

Placing a digital signage system in a hotel bar brings several benefits. Digital screens stylize and enhance the look of the space. Monitors can be mounted as separate racks or placed on walls above the bar's corner.

This gives the bar a contemporary look. While the focus in the lobby area is on relaxation and information, in the bar the digital display monitors are primarily used to broadcast live sporting events, video shows and concerts. Modern systems are further capable of linking multiple video monitors into a single monitor. They optimize the customer experience, transforming a bar visit into a memorable event that attracts more patrons.

Thanks to centralized control and management of content on display monitors in the bar as well, hotel operators can use this channel to communicate with visitors and place offers for additional hotel services or advertising.

Another option is to show menus and drink offers. This can be realized with digital menu software for hotels. Find more information about this specific topic on digital menu boards.

The Solutions

Time Trigger

Interrupting the current program with so-called time triggers is also not a problem. Example: at 3 pm, a certain seminar takes place. So fade in a note into the current program every 10 min starting at 2pm. This way, nobody will miss a seminar anymore.

External Applications

Further above we talked about way finding systems, room booking and digital room signage. As a rule, these are specialized applications. Typically, these require special and complex customizations to integrate transparently with a digital signage system. You may even need to sign non-disclosure agreements.

Through the unique implementation of so-called digital signage widgets, our software requires nothing of this nature. With a few simple steps, you turn HTML software into a widget that can be administered like a video or image within your playlist.