Digital Signage in a Grocery

1. Support for the presentation of wares

Enhance your merchandise presentations digitally to offer your customers something special. Whether it's a new product, a special sale, or simply showcasing your brand, digital merchandise displays help attract more customers and increase your sales.

Show pictures of your products or provide background information about the company and the region. Inform customers about current special offers and promotions.

2. Enhanced customer experience

Use interactive screens to help your customers find specific products. People with allergies will be happy to learn more details about food ingredients that may be intolerable. Digital signage allows grocers to improve customer interaction and provide additional information to customers. This technology helps to ensure that customers enter the store and feel comfortable.

3. Creating buying incentives

Use the screens not only to show products, but also describe and explain the preparation methods for them. This enables customers to get a more accurate picture of the products and understand them better. A sizzling steak or a tasty-looking salad, along with the recipe, presented in a video stimulate the imagination and appetite and, moreover, create incentives for cross-selling.

4. Increase foot traffic

Increasing food traffic is particularly worthwhile in places with many pedestrians. Digital sandwich boards and brightly colored screens in shop windows attract attention.

Use digital displays to share important product information with your customers, create interactive sweepstakes, and show helpful videos about your product line. Digital signage provides you with the opportunity to tell a personal story and thus generate enthusiasm for your story.

5. Refinancing through sale of advertising time

If you're thinking about a digital signage system, you should also think about the possibility of selling airtime to other businesses. This can be a great way to cover the cost of your system and make a profit on top of it.

The business concept of advertising marketers is built on selling advertising airtime on their digital ad spaces. Why shouldn't you take advantage of this opportunity as well, virtually on the side?

6. Links to Smart Retail technologies

Smart Retail and Smart Store concepts simplify retail sales processes through automation. This applies to warehousing, purchasing and in-store sales. To achieve this purpose, they use modern Internet technologies such as intelligent shopping carts, video cameras and point-of-sale terminals with Big Data software.

Digital signage integrates seamlessly into these processes through suitable interfaces and API. The interfaces allow you to update the offer on the screens simultaneously with the electronic price tags.

7. Strengthen the brand

Combining the above benefits helps to strengthen your brand. One of the best ways to boost your brand is to create a positive experience for your customers.

The Solutions

You will find concrete solutions and application examples for the grocery trade. Furthermore, information on how Digital signage software from SmilControl helps you with the implementation and grants unique freedoms for this purpose.

Advantages

Digital signage offers several benefits:

• Easy correction of errors
• Change content in real time
• Customize content through templates
• Eliminate printing and logistics costs
• Automate processes through interfaces
• Central management of multiple sites
• Animated content increases attention

Disadvantages

A fair analysis does not conceal any disadvantages that any use of technology entails. In this case, these would be:

• Ongoing costs for power, cloud, and maintenance.
• Higher installation costs
• Training necessary
• Technical defects need to be repaired promptly, as black screens create a bad impression.