Although we always calculate prices for B2B and resellers individually, we prefer not to make to make a secret of it. Therefore, here are two pricing examples from our real everyday life.
Fair and transparent pricing considers metrics such as resource/bandwidth usage, desired support services, response times, training, contract terms, number of players (tiering) and more.
Cloud/SaaS solutions are the easiest to calculate. Depending on features and support level, they cost from about EUR 3 to EUR 20 per month per connected screen. Self-hosted solutions contain a lot of small print and often hidden costs. Expect to pay at least 1000,- EUR for simple CMS software. Larger enterprise solutions may cost tens of thousands of EUR once, plus a maintenance contract.
In the initial planning and evaluation phase, there is sometimes a lack of overviews as to which specific functions and which service make sense for the project.
Digital signage hardware like 42-inch (1.07 m) public displays start at around 400 EUR. Acceptable 4K-capable Android players are already available from about 150 EUR. Expect at least 1000 EUR for a good indoor totem. Robust outdoor devices certified for outdoor use cost about twice as much.
Here are two examples based on using our existing server infrastructure in a cloud or SaaS model. Prices are exclusive of value-added tax.
5 EUR monthly per licensed player
20 EUR monthly per licensed player
In our experience, the requirements for digital signage in the B2B sector are always individual. Different requirements demand different prices. The question of what it costs is legitimate, but cannot be answered standardized, especially for B2B customers.
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